以「品味美好生活型態」為起點，不冷冽的極簡、不刻意的搶眼。

簡約質感的設計中，蘊含各種微妙有趣的設計細節，充分展現簡單卻充滿設計感的個人風格。

我們想讓產品和空間、人產生互動，運用了光線與光影的流轉，讓人留心生活週遭的變化。在設計中發揮小小的幽默感，透過人和人之間產生討論與交流，為生活增加溫度與美好。

Every brand started from an idea, a thought, even a philosophy. Similar to ZOOM, we do have an original belief of "Bring good design into life". And the most important is, "Good design should be for all", this is the faith of  ZOOM.

ZOOM is a lifestyle design brand for the person who enjoys the taste of life and takes decent lifestyle as main priority. Our aim is to come out with good design, quality product, and affordable prices which can be used daily by the most of people.

我們有專屬的腕錶設計團隊，專注於每個設計的細節，備受iF DESIGN AWARD、GOLDEN PIN ...等國際大獎肯定。

We focus on the details that make these watches unique and stylish.

“好設計應該為大眾點亮生活”，這是我們一直堅持的理念。

ZOOM 就如同攝影鏡頭般，

細看設計之美；遠觀生活之貌。

我們希望能抓住生命中的細節，創造出令人感動的力量。

The name ZOOM represents for camera lens which catches the beauty of design, records every moment of life as well.